KB Collaborates on Two New Sun Safety Research Projects
Childhood is a critical period for reducing the risk of skin cancer later in life. Sunburns in childhood are the primary modifiable risk factor for melanoma and keratinocyte (basal and squamous cell) skin cancers. The U.S. Preventive Services Task Force recommends counseling children and their parents about minimizing exposure to ultraviolet radiation (UVR) for youths with fair skin types to reduce their risk for skin cancer. All cancer-focused professional agencies recommend sun safety for children. Despite the risks, engagement in regular sun protection among children is low and prevalence of excessive UVR exposure and sunburn is high, with more than 80% of children experiencing at least one sunburn in the past summer.
Klein Buendel’s Director of Research, Dr. David Buller, is collaborating with Dr. Sharon Manne (Principal Investigator) from Rutgers University on two new skin cancer prevention research projects funded by the National Cancer Institute.
Play It Safe In The Sun
Young children under age 7 have less capacity to manage their sun safety, leaving parents carrying the primary responsibility for child sun protection. Child engagement in sun protection is influenced by both individual and interpersonal parent factors. Individual factors include parent sun safety knowledge and attitudes about child sun safety such as perceived risk for the child developing skin cancer, barriers to implementing child sun protection, and confidence for implementing child sun safety. Interpersonal factors include family norms, parent practices for child sun protection, and planning for child sun safety.
Despite the importance of improving sun safety behaviors in children, behavioral intervention research focused on supporting parent management of child sun safety is limited. Parents play a pivotal role in managing their child’s sun safety across settings and helping their child develop good sun safety habits. Even among motivated parents, effective parenting behavior for child sun protection can be challenging.
This research project will deliver a parent-focused sun safety intervention using Facebook. The platform is very popular with parents and should harness positive influences of user-generated messages from other parents of similar-age children. The research team developed and conducted a pilot study of a Facebook group intervention, called Playing It Safe in the Sun (Playing It Safe), that improved sun protection and weekday UVR exposure.
The goalof this study is to test the efficacy of a 12-week Playing It Safe intervention against an active control condition, Healthy Kids health education intervention without sun safety content, to improve sun safety among children aged 3 to 7. In Phase 1, the researchers will enhance Playing It Safe by increasing its focus on child skin cancer risk, child sun safety knowledge, and managing barriers, and add email messages to foster greater engagement with the intervention. In Phase 2, a randomized controlled trial will be conducted with 720 parents of children aged 3 to 7 recruited from social media ads. This work will advance our knowledge about parent-focused interventions to improve child sun safety using social media channels.
This research project was awarded to Rutgers University by the National Cancer Institute (CA299354; Dr. Sharon Manne, Principal Investigator). Dr. David Buller from Klein Buendel is a Co-Investigator.
Sun Safe Families
In middle childhood (defined as ages 8-12 or the “tween” years), sun protection declines and UVR exposure and sunburn increase. Although parents remain responsible for the child’s sun safety, effective parenting during the tween years involves scaffolding or supporting the child in establishing sun safety behaviors and developing strategies to implement them.
Despite the importance of improving sun protection during middle childhood, behavioral intervention research involving parents is limited. However, the existing parent-focused sun safety intervention research has found small but positive effects on child sun safety.
This new research project will deliver a sun safety intervention to parents of children aged 8 to 12, using private Facebook groups. As an intervention channel, social media have the potential to reach many families at risk for a variety of diseases while harnessing influences from their peers (parents of similarly aged children). The research team will adopt the Integrative Behavioral Model and the concepts from Self-Determination Theory to teach autonomy-support parenting skills (communication and planning) and foster positive attitudes about child sun protection (skin cancer risk, managing barriers), norms (peer and family norms), and agency (self-efficacy to implement child sun protection).
The goal of the project is to evaluate the Sun Safe Families Facebook intervention against an active control condition, called the Healthy Families intervention (without sun safety content), to improve sun safety among children aged 8 to 12. A randomized controlled trial will be conducted enrolling 690 parent-child dyads recruited by social media advertising and internet survey panels.
This research project was awarded to Rutgers University by the National Cancer Institute (CA299354; Dr. Sharon Manne, Principal Investigator). Dr. David Buller from Klein Buendel is a Co-Investigator.









